1988-08-14 Maranello, Italy / The Commander / Der Kommandant / O Comendador / Il Commendatore

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Do you feel the need, the need for speed.

Driving a Ferrari is for thrill seekers and car racing lovers. For some, owning a Ferrari is only a dream, a sweet dream, but that is all. All young boys, at one point or another, have a fascination with supercars.

For some it was all about the chance to experience acceleration as one stirred this eccentric piece of metal with the engine roared behind. It makes you feel invincible.

For others, it is more of a statement item, an admirable piece of aerodynamic art that would not only turn the heads of our peers but beautiful women.

It is vital for a male to show that he rules. Material possessions are the material evidence of his status and cars take paramount importance.

Sociological research repeatedly showed that women subconsciously find men in possession of luxury automobiles more attractive.

So, if a man owns a red Ferrari he is automatically perceived and regarded as a preferable marriage partner.

You are your car.

The car a man owns reflects his image and has a strong affect on his perceived attractiveness. It is not the car that is desirable to women but more as to what it represents.

A great looking, expensive car signifies security, stability and luxury, which are key traits women find desirable from a man.

Enzo Ferrari spent a reserved life, and rarely granted interviews. He rarely left Modena and Maranello, except for when the annual Italian Grand Prix at Monza (not far from the Ferrari factory) took place.

Or when he took a trip to Paris to broker a compromise between the warring FISA and FOCA parties in 1982.

He never went to any Grands Prix outside of Italy. He never flew in an aeroplane, never travelled to Rome and never set foot in a lift. He died on 14 August 1988 in Maranello at the age of 90.

‘Il Commendatore’ is a macharacter in Mozart’s opera ‘Don Giovanni’, and was additionally commonly used to refer to Enzo Ferrari. The title and other orders of knighthood is awarded by decree of the President of Italy.

The rank of Commendatore (Knight Commander) is a higher award than Ufficiale (Officer), which in turn is higher than Cavaliere (Knight), the first level in this order of chivalry.

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