Youl like to think you are in control of your perceptions and decisions. The idea that you have been manipulated into buying something is distasteful. Yet it happens constantly. Because you are Human.
In fact, the very things that makes you Human – empathy, emotion, and exhaustion to name a few – give those who are unscrupulous, desperate, or egotistical an edge when it comes to distorting your thoughts and judgments.
There are few absolutes in life. In advertising and politics, however, the World is often presented as yes or no, black or white, good or bad, for or against.
Your mind is most comfortable with the simplicity in which it is easy to pick one brand or political party over another because the choice is presented as uncomplicated and clear. By distorting the complexities of a situation into an either/or equation, the choice feels simpler and easier.
Quality, value, style, service, selection, convenience
Economy, savings, performance, experience, hospitality
Low rates, friendly service, name brands, easy terms
Affordable prices, money-back guarantee
Free installation, free admission, free appraisal, free alterations
Free delivery, free estimates, free home trial, and free parking
No cash? No problem! No kidding! No fuss, no muss
No risk, no obligation, no red tape, no down payment
No entry fee, no hidden charges, no purchase necessary
No one will call on you, no payments or interest till September
Limited time only, though, so act now, order today, send no money
Offer good while supplies last, two to a customer, each item sold separately
Batteries not included, mileage may vary, all sales are final
Allow six weeks for delivery, some items not available
Some assembly required, some restrictions may apply
So come on in for a free demonstration and a free consultation
With our friendly, professional staff. Our experienced and
Knowledgeable sales representatives will help you make a
Selection that’s just right for you and just right for your budget
And say, don’t forget to pick up your free gift: a classic deluxe
Custom designer luxury prestige high-quality premium select
Gourmet pocket pencil sharpener. Yours for the asking
No purchase necessary. It’s our way of saying thank you
And if you act now, we’ll include an extra added free complimentary
Bonus gift at no cost to you: a classic deluxe custom designer
Luxury prestige high-quality premium select gourmet combination
Key ring, magnifying glass, and garden hose, in a genuine
Imitation leather-style carrying case with authentic vinyl trim
Yours for the asking, no purchase necessary. It’s our way of
Saying thank you
Actually, it’s our way of saying ‘Bend over just a little farther
So we can stick this big advertising dick up your ass a little bit
Deeper, a little bit deeper, a little bit deeper, you miserable
No-good dumbass fucking consumer!