The word Love is used as an expression of affection towards someone else (I love you) but also expresses pleasure (I love ice cream). The Love you feel for your partner is not the same as the Love you feel for your mother.
And even the Love for your partner changes in time. You feel different emotions for different situations and people. I can say I love you to two different people and mean it, but I am actually feeling in different ways.
Your own brain does not get it. What you feel is controlled by the right side of your brain and what you say is controlled by your left side. If you use the word Love ten times a day with different situations, it looses power.
Do not abuse the word Love. Words are very powerful instruments. Not only to communicate with others, but also with your self. If you do not know how to find Love with in you, you will never find it outside you.
Love between people can only begin if the interaction is based on truth, trust and respect. That is something you start giving.
The ancient Greek used 7 words to define the different states of Love:
Storge: the Love you share with your family
Philia: the Love that you have for friends
Eros: sexual and erotic desire kind of Love
Pragma: long standing, a married couple Love
Philautia: the Love of the self
Love is always beautiful, if it is not beautiful, it is not Love. Time to move on. Sometimes, Love just fades away. It is better to move on when you do not feel anything, when you feel the opposite of Love.
If you want to find the Love of your life, start being aware of your use of the word Love. Saying and thinking ‘I want to find the Love of my life‘ and not ‘I want a relationship’ is fundamental. You find what you are looking for.