Social Media Millennials / Generation Soziale Medien Generation / Geração Mídias Sociais / Generación Medios Sociales

Millennials are sometimes referred to as ‘Echo Boomers’ due to a major increase in birth rates in the 1980s and 1990s, and because Millennials are often the children of the baby boomers. The Generation Y is generally marked by an increased use and familiarity with communications, media, and digital technologies.

In most parts of the World, their upbringing was marked by an increase in a liberal approach to politics and economics. The Great Recession has had a major impact on the Generation Y because it has caused historically high levels of unemployment among young people, and has led to speculation about possible long-term economic and social damage to this generation.

Millennials are sometimes referred to as ‘Generation Me’ and in 2013, Time magazine ran a cover story titled Millennials: The Me Me Me Generation.

Millennials have gained characteristics of being confident and tolerant, but also characteristics of entitlement and narcissism, two types of narcissism …

… grandiose narcissism, described as ‘the narcissism of extraverts, characterized by attention-seeking behavior, power and dominance’, and

… vulnerable narcissism, described as ‘the narcissism of introverts, characterized by an acute sense of self-entitlement and defensiveness.’

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