What Goes Up / Was Geht Hinauf / O Que Sobe / Lo Que Sube

The extraction of oil, gas, and minerals from the Earth‘s crust currently provides most of the energy and resources needed to run our Society.

To meet our ever-increasing energy demands, the extractive industries are increasingly moving into new areas.

Including remote areas with fragile ecosystems and unique biodiversity, where governments often have limited capacity to protect the environment or the people who live there.

WWF believes that the threat posed by oil developments – and the oil and gas industry’s track record in often failing to protect the environment adequately – makes such developments too big a risk to be allowed.

What goes up must come down.
What must rise must fall …
And what goes on in your life
Is writing on the wall!
If all things must fall,
Why build a miracle at all?
If all things must pass,
Even a miracle won’t last.

What goes up must come down.
What must stand alone?
And what goes on in your mind
Is turning into stone!
If all things must fall
Why build a miracle at all?
If all things must pass,
Even a pyramid won’t last …

How can you be so sure?
How do you know what the end will endure?
How can you be so sure
That the wonders you’ve made in your life
Will be seen
By the millions who’ll follow to visit the site
Of your dream?

What goes up must come down…
What goes ’round must come ’round…
What’s been lost must be found…

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