The trilogy follows a fictional character named Florian; a young foreigner who compulsively shares the music he loves with strangers, though ends up getting rejected.
The trilogy is a complete story and touches upon social and emotional topics. It is meant to parallel the peculiar outsider role of the electronic dance music genre in the US.
The first video, ‘Cloud Rider’, shows Florian being beaten mercilessly for being an outsider. The second video, ‘Mother Trucker’, show Florian explosively letting out his rage and anger.
And the latest video, ‘Feed Your Head’, offers a hopeful conclusion, although the ending might be more tragic than it seems.
Florian is an unusual character, isolated and on the verge of being autistic, who simply wants to share and spread happiness. He does not play by the rules of modern urban Society because he lives in his own detached World.
Despite his good intentions he keeps overstepping boundaries causing friction and rejection. At its heart this is the story about conflicting energies and colliding mind sets.